The Story:
At NyCOVE, our mission is to provide exceptional, branded products with outstanding value, continuously exceeding the expectations of our retail partners and consumers alike. We believe that this approach is the foundation of our success in the men’s branded-apparel market.

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Fashion Souk is a stylish global online Pakistan Fashion Mall selling everyday luxury fashion to men and women with real lives. Launched in 2012, the website offers Pakistan's most covetable designer collections to an international fashion audience. Expertly edited collections channel the hottest trends of the season and champion statement classics and premium wardrobe staples across ready-to-wear, bags, shoes and accessories.